Khanna, Lakshey, and Vidhi Khandelwal. “The Influence of Visual Effects on Viewer Behavior: AI Integration, Marketing Strategy, and HR Perspectives in Television Content Management”. Journal of Neonatal Surgery 14, no. 1S (June 20, 2025): 1262–1274. Accessed November 2, 2025. https://mail.jneonatalsurg.com/index.php/jns/article/view/7517.